Hi, we’re

And we’re not like any other healthcare agency.

Fingerpaint.

So, what makes us different?

About Us

Different?

Let’s start with our legendary go above and beyond-culture–combined with an all-in mentality and the uniqueness of perspective and experience of the Fingerpainters that define us–that reimagines what it means to be a human and animal wellness agency. We know the beauty of blending, create outside the lines, treat each other with respect, and never follow the status quo.

is truly at the heart of everything we do.

Curiosity

You see, most of us left the big holding-company world for the special opportunity to be part of Fingerpaint, where leadership can stay close to our people and our business. We are independent by design, roll-up-your-sleeves, get -your-hands-dirty kind of people.

Here, we build cross-functional teams thoughtfully that make sense for you and your brand. And we pull that thoughtfulness through in approaching projects, timelines, and deliverables. Whether it’s consumer marketing, media, or anything else that may come up during the process, our goal is to always make sure you have access to what you need.

across categories that matter to you.

Experience

Our immunology experience runs the gamut from chronic dermatologic, gastrointestinal, rheumatologic, and respiratory conditions. We have a deep understanding of the HCPs who treat these conditions as well as the patients living with them.

Best-in-Class expertise in oncology and rare diseases

Collectively, our team has worked on

Agency experience across every category

Neurology Brands

Cardiovascular Brands

Immunology Brands

more than 200+ oncology and rare disease brands.

that’s anything but ordinary.

We unlock the True Colors of your brand

Brand building

True Colors is Fingerpaint’s unique brand-building process that connects us with customers on a deeper, human level.

Whether HCPs, patients, caregivers, or consumers, our True Colors process dives deep to uncover their real experience, motivations, needs, and the value they see in your brand.

From there, we design creative that reflects those insights, powerfully connecting your global audience with the brand.

Of course, a powerful campaign is only effective if it reaches the right person at the right time and is delivered in an experience that adds exponentially to the value of your brand.

REVEAL

Gain a deep understanding of the experience and value drivers for all stakeholders

AWAKEN

Create the brand identity and develop the creative campaign and messaging

ENLIGHTEN

Develop a strategy based on convergence of those values into a unified positioning

LIVE

Creative the engagement plan and develop an impactful brand experience

ACTIVATION

Building a brand means activating a brand. We must deliver timely, relevant, intuitive, and personalized communications through a comprehensive omnichannel strategy designed to make the brand everything we know it can be.

We believe that service matters.

We’re truly “in it” with you all the way.

We deliver a Never Paint By Number Approach.

We believe

Our approach

healthcare should be easy.

People should have the right information, the right support, and the right tools to actively participate in their healthcare journey. We listen to understand, we hear what’s often left unsaid to fuel creations that empower. Because at the end of the day, we are driven by those we ultimately serve—people managing their health, their livelihood, and most importantly their life, and the healthcare professionals who partner with them every day.

We meet the individual where they are so they can be an active participant in their health journey

We aim for CLEAR communication.

Concise

Learnable

Empathetic

Actionable

Relatable

Right amount of information at the right time

Tone, content, and form help someone approach and digest the information

Supportive without telling people how they feel; reflects time in the journey

Inspiration, how-to tips, and calls to action to help person know what to do next

People see themselves in the copy and visuals

What we Offer

When you’re People-First,

authenticity is key.

Multicultural marketing within pharma is more than a channel—our approach is full-service through a cultural lens. The essence of our Pharmacultural approach is to reflect the core insights, experiences and values of our customer.

Pharmacultural® marketing is the basis for a proprietary approach to rethinking and distilling unique cultural insights into actionable and authentic content and campaigns, no matter the therapeutic area, channel, or customer type.

Multicultural marketing within pharma is more than a channel—we see it as a full service through a cultural lens.

Culture-specific services

Cultural strategy

Media Planning and buying

Broadcast (TV, radio, other)

Creative (original and transcreations)

Local market activations

Health equity & social determinants of health

Digital

Clinical trial diversity

We also value

education and innovation.

Fingerpaint Medical Communications bridges the gap between clinical and commercial communications

We are a highly specialized scientific healthcare agency

With specialties in oncology, gene therapy, and immuno-targeted therapies across a range of services to support sophisticated molecules across all stages of development.

Our Medical Affairs teams and Commercial team ground people in science through education, collaboration, and innovation. We simplify the vast complexities of science and bring together the elements necessary for effective communication.

Our solutions are as unique as each brand and client we represent.

We have walked in your shoes as each person on staff has been part of at least two launches in the past year, most more than a dozen.